IDTV’s OTT/CTV solution is all the talk among advertisers. The living room as we know it is a different place! Shifting from conventional set-top boxes to OTT and CTV devices. The trend is real!
Those ugly cable boxes are headed for extinction, as indicated by 22 million U.S. adults cutting the cord in 2017! Savvy advertisers suddenly have the advantage of tuning into consumers in a all-new way by pinpointing their exact audiences and customers with video ads before or inside of streaming content on a variety of different connected devices. Binge-watchers, cord cutters, cord nevers, and on-demand junkies alike all contribute to the 60% of U.S. households that own a CTV device (YuMe & Nielsen Report).
With an amazing 61% of young adults primarily consuming content through OTT streaming services , the advertisers that recognize this trend now are gaining an unprecedented opportunity to reach their perfect consumers, optimize their ad spends, increase their engagements, and convert more viewers to a healthy bottom line! Reach this unique group of content consumers with IDTV’s OTT/CTV offering.
