IDTV follows best practices to ensure the deployment of engaging and responsive emails on all devices, which improves engagement rates. We have some of the fastest turnaround times in the industry from email campaigns setup, testing and deployment. Our mailing systems leverage numerous IP’s, servers and software to optimize campaigns for the highest possible inbox delivery. We are 100% CAN-SPAM compliant and follow all DMA guidelines.

IDTV’s  data is aggregated through websites which include survey and sweepstakes sites that are owned and manage by our network partners as well as through our licensed third party data sources. All data is cleaned internally and then scrubbed by our secondary partners for data hygiene to ensure healthy and deliverable email addresses. We match this data to licensed postal files to overlay further lifestyle demographic characteristics.

Our enhanced email solution combines the power of email marketing with digital marketing strategies to optimize higher guaranteed click-through rates resulting in increased traffic and more conversions while keeping costs low and ROI high.

By enhancing our email marketing service we are able to identify your ideal customer and drive these consumers to your website.

In addition to our foundation of email marketing, Audience Capture Technology™  also layers your message using real-time bidding platforms, IDTV purchases contextual ads targeted to users who are in market, within your geo and match the targets of your email broadcast. These ads enable IDTV to target individuals who may not appear within your targeted email list, but meet all the criteria of your email marketing deployment without any additional setup.